MEDIAS :
- Specialist publications
- Weekly Press
- Cover of 4 days 2M and RTM
- Commercial breaks in the professional presses and public
- Advertising on radio and local press
URBAIN Posting :
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From 01st till 13th February 2011 in the entrance of the place of exhibition
- Kakemonos panels both sides (circuit red light)
- Banners: 10 banners in the touristic sector and the city center of Agadir
- Covers: dressing of the chamber of commerce, Industry and services and the place of the exhibitions of Agadir.
MOBILE POSTING :
- 1st Advertising campaign: from 01st till 10th January , 2011
- 2nd Advertising campaign: from 4th till 13th February, 2011
DIRECT MARKETING :
- Invitations: printing of more than 20000 invitations
- Sending of 10000 invitations via the exhibitors
- Sending of 10000 invitations via the organization
- Personalized distribution of flyers
- Mailing: sending of personalized invitations
- E-mailing: 3 weeks before the exhibition with a frequency of 3 times a week
- Faxing and Phoning: for confirmation
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Plan of Communication
- Press conference: in the Chamber of Commerce, Industry and services of Agadir
- Web site dedicated to the exhibition : www.horest-expo.com
- professional Days with programs of conferences, practical workshops (culinary competition) and Round Tables
- Official Inauguration of the exhibition on 02/10th /2011 by the local authorities and the other personalities of the Region.
- Organization of conducted tours by the partners connected to the tourism (Federations and Associations).
- Professional meeting with Official reception more than 400 guests followed by delivery of trophies.
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